Tag Archives: McDonald’s

What happened to McDonald’s?

The Overhyped McRib is back, but not for long

Every year the McRib appears at Mcdonald’s for a limited time only. I had one last year and it just didn’t make me count the days until it’s very calculated comeback. I do know people that love them. Their eyes light up when they see the first ad touting their next arrival. I guess some love them, others hate them and others are just indifferent, but it is an excellent marketing strategy. They appear and disappear and every year they are greeted like a conquering hero. So for McDonald’s the McRib is a win-win.


NY McDonald’s Worker beats Unruly Customers with Steel Rod

“Yesterday morning in the early hours a McDonald’s employee assaulted a pair of female customers with a metal rod. One was taken to the hospital with a fractured skull and broken arm, while the other sustained only minor cuts and bruises. Another patron of the world’s largest fast-food chain managed to catch the melee on a cell-phone video posted on Youtube.”* The customer hit the empolyee and then she and her friend jumped across the counter to continue the assult, but the McDonald’s employee took it to another level and he was arrested. There is no excuse for this kind of violence on either side, but are the girls true victims or are they also criminals? Tell me what you think.
*Greenwich Village

Mcdonald’s Manager attacks Mother of Autistic Twins

A Georgia mother took her autistic twins to McDonald’s. She also took their service dog and an off duty McDonald’s manager confronted her. She asked her if the children were blind. When the mother said no the manager told her dogs were not allowed in the restaurant. The mother offered proof that she was allowed to have the animal inside the restaurant but the manager persisted and the situation deteriorated to the point that the manager struck the mother. The McDonald worker Tiffany Allen has since been fired and the trial is pending, but my question is when did it become common for women to engage in fisticuffs? Last night I was watching Basketball Wives LA (which really should be called Basketball former girlfriends, baby mamas, a wannabees) and there was discussion of a fight that had taken place on a previous episode. the interesting thing about the conversation is the women were attacking the one woman who was not involved in the incident. The women were fighting around her and she refused to get involved and somehow she was the villian. We teach our children not to hit each other but so many women lately feel they have to solve conflict by fighting. What fuels this kind of anger? Tell me what you think.

Was the Mcdonald’s Beating a hate Crime?

By now most of you have heard about the beating last week at McDonald’s. Two black women jumped a white woman. Later it was revealed the the white woman was transgender. This incident was taped by a McDonald’s employee who made no effort to stop the melee. The question is why did he feel the need to tape and post the incident? Without the tape the young women might have escaped prosecution, but he actually helped law enforcement by posting the tape. The interesting question posed on the link video is would this incident have received more coverage if the victim had been black and white girls were beating her? Tell me what you think. http://www.aolnews.com/2011/04/25/mcdonald-s-beating-video-goes-viral-video/?a_dgi=aolshare_email

The brilliant marketing of the McRib

I have heard of the legend of the McRib for years. People who have had one talk about it like it is the Holy Grail. My husband is a fan and when he found out it was making another appearance he was in a word ecstatic. What really makes the McRib so special? It is special because it is not always available. What is it? Some kind of rib fillet on a bun.  It has its own cult following. In years past the true believers have petitioned McDonald’s to add this delight to the regular menu, but if they did that it would be just another sandwich. The McRib is more than a sandwich its an icon. So enjoy it because it is only available for a limited time.

Happy Meal Toys Outlawed in San Francisco

Let’s take the fun out of being a kid. ” San Francisco has become the first major U.S. city to pass a law that cracks down on the popular practice of giving away free toys with unhealthy restaurant meals for children. San Francisco’s Board of Supervisors passed the law on Tuesday on a veto-proof 8-to-3 vote. It takes effect on December 1.” This borders on Big Brother. Do we really need the government to stop giving toys to tots?  Parents should be responsible for the health and welfare of their children, and frankly Happy Meals are not the major cause of childhood obesity. Kids need activity. So to increase activity do we outlaw television, PlayStations and XBoxes. We’re not going to do this and we should not be playing Diet Cop. http://news.yahoo.com/s/nm/20101103/hl_nm/us_mcdonalds_toys

McDonald’s Gay Commercial…could it work in the States?

McDonald’s is showing a gay friendly ad in France. The ad shows a young man talking to one of his classmates at his all male school. He speaks briefly to the friend and tells the friend he has got to go. The father is clueless and the commercial ends with the father saying that he was a ladies man back in the day. There is no mention of the food it seems only the ad is geared toward acceptance. Tell me what you think. Would this ad be successful here? Should the message of acceptance be a part of the McDonald’s message?

Are Happy Meal Toys Bad for Kids?

“The Santa Clara County Board of Supervisors, tackling the problem of childhood obesity, voted today to ban restaurants from offering toys with children’s meals unless the food meets specific nutritional standards. The measure is the first in the nation to restrict fast-food restaurants’ marketing strategy of using toys to entice children to buy high-fat, high-sugar and high-calorie meals.”*  Isn’t this great? No, it is not, why take the happy out of the meal. Children have parents and unless something changed parents still have the right to say no. When my children were in the happy meal age group many times I said no. Kids love the toys, and so do parents so don’t take away the prize. Self control still works and government intervention is not necessary to enact it.  


Is Ronald McDonald making our kids fat?

 “A corporate watchdog group that got rid of Joe Camel is after another icon – this time, its target is tall, red and happy. Corporate Accountability International plans to host a retirement party for Ronald McDonald as it releases a report Wednesday that basically says, “We’re not loving it. ” The report calls for McDonald’s to stop using the iconic clown. For nearly 50 years, Ronald McDonald has hooked kids on unhealthy foods spurring a deadly epidemic of diet-related diseases,” said Deborah Lapidus, the senior organizer at Corporate Accountability International. “Ultimately the report makes the case that it’s time that McDonald’s stop directing fast food to kids. Really, Ronald deserves a break and so do we. The group plans to hold events outside of McDonald’s throughout the country and wants the fast food chain to stop using its corporate mascot.” So it’s Ronald’s fault that our kids are fat? Last time I looked he was not the Pied Piper leading our children by the hand to the nearest set of Golden Arches. Is it Ronald’s fault that kids spend more time texting than they do exercising? Is it Ronald’s fault that kids spend hours surfing the Internet or watching television and only move to get a snack? No, it’s not and it is up to the parent to determine what their children will eat. What happened to just say no. More often than not the parent takes the child freely and willingly to McDonald’s to try to blame the mascot is just another abdication of parental responsibility.