Tag Archives: Kenneth cole Cairo tweet

Kenneth Cole Twitter’s Latest Victim

Twitter allows you to get your message out there quickly and you can also get into a lot of trouble quickly. Kenneth Cole found that out the hard way this morning when he tweeted the following, “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online…KC” . The post included a link to the website. The KC at the end of the tweet indicated it came from Kenneth Cole not a marketing assistant. This comes at a time when people are being killed on the streets of Cairo. Needless to say the tweet was removed within the hour and Cole released an apology via Facebook, but the bigger issue is why didn’t he think this through before he tweeted it? We live in an instant society and instant messaging is a benefit and a detriment. As the old folks used to say “he is old enough to know better.” This was in bad taste.