Target accused of turning “Annie” white?

I read the linked story and I could not help but chuckle. Evidently some people are upset with Target regarding their Annie merchandise. They are being accused of a whitewash, but wasn’t the original Annie white and the new version turned her black? Welcome to silly season. They have asked why didn’t they have Quvenzhane Wallis as part of the campaign? Cost might have been a factor, but the real issue here is business. This is not a black/white issue. This is a merchant simply moving merchandise. Read the linked story and share your thoughts.

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  • Bill  On December 30, 2014 at 11:46 pm

    Why would anyone expect a mass merchandiser to use a black Annie in their ads unless the intent is targeted marketing specifically to a black audience? There is an aphorism in marketing that says “if you want to dine with the classes you have to cater to the masses”. It would have been an absolutely foolish decision for a mass merchandiser such as Target to use ads with a black Annie unless the original Annie was black and universally recognized as such. I find it extremely disheartening that we as black people so often experience the knee jerk reaction of seeing racism in virtually every perceived slight rather than considering that there may be some other basis for decisions.

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