MSNBC Tweets Right Wing will hate Cheerios commercial and then they apologize…but why did they tweet it in the first place?


This is the new Cheerios commercial that will be featured during the Super Bowl. Earlier this morning MSNBC tweeted the following
” Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/biracial family.” Right wing organizations expressed their disgust and the network later apologized and deleted the tweet. MSNBC.com executive editor Richard Wolffe tweeted the following “The Cheerios tweet from @msnbc was dumb, offensive and we’ve taken it down. That’s not who we are at msnbc.” The truth is that it is who they are or it never would have been tweeted. oo often we see statements made on the left and right that are explosive and often offensive and until someone says I am offended the statement stands. Only when someone or enough someones complain does a company feel the need to put out the obligatory apology. We live in a world where no one is really sorry they are only caught and when you get caught the next step is to say sorry and move on.

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Comments

  • Bill  On January 30, 2014 at 3:37 pm

    Why did they tweet this in the first place? Because the liberal left is the most racist element in America. I discovered decades ago that the so called compassion that white liberals have for black people is rooted in their deep seated belief that black are so inferior that we cannot be expected to make our own way and succeed in a racist country without their succor. And why do the believe this is a racist country? Because they believe that most of their white contemporaries have the same assessment of black people.

    • ediva75  On February 1, 2014 at 1:15 am

      When conservatives want to address policies such as healthcare, unemployment, drug policies, etc that impacts people of color and biracial folks let me know. Especially after such faux outrage over a Cheerios ad. Pity to not be aware that the hateful comments on the first biracial Cheerios from last year were more so conservative leaning hate spewed.

      • Bill  On February 2, 2014 at 5:12 pm

        I’m making one simple point; I personally resent the pity from white leftist who believe they must lower standards in virtually every area of life because to expect more is unrealistic as they believe we are inherently ill equipped to navigate our way through life without them.

        That tweet had absolutely nothing to do with the policy issues to which you alluded . But those issues affect everyone so I don’t quite understand why you give special attention to people of color and biracial folks. If in fact you feel that you need and desire the protectionism from the modern day masters, enjoy it.

  • Deacon Don  On January 30, 2014 at 5:28 pm

    Be careful with generalizations Bill. You may be dead on in many cases but I can guarantee you not in all of them. On the related issue, I loooooove the commercial. The right wing might hate it – I don’t know. They might be General Foods stockholders and that might change their minds. As for the biracial family, sure they are – what’s the big deal? Once we start responding to things like this controversy with a “So what?” and go on about our business, they will start to lose their power and wither. Slowly maybe but they will. We were not blessed with a daughter but if we had been I would wish that she be as bright-eyed and adorably impish as this one!

    • Bryan  On January 30, 2014 at 5:53 pm

      Deacon DOn, you also need to be careful with your generalizations with your comment “The right wing might hate it โ€“ I donโ€™t know. They might be General Foods stockholders and that might change their minds”. Based on your wording, you make it sound like those who indentify themselves as right wing in their political idiology will ALL either like this commerical or not. Yes, there will be those from ALL WALKS OF LIFE, whether they are on the left, right or in the middle politically or white or black. That is life and you cannot please everyone. How old are you? Are you niave enough to think this world will ever be free of those who are negative no matter what it is?

      • Deacon Don O'Shaughnessy  On January 31, 2014 at 12:17 pm

        Bryan, I view and use :”might – I don’t know” quite differently from a generalization, in which I would elect “will” and a phrase like “I know it” or “I’m sure of it”. The fact that I don’t know it and I’m not sure of it means or is intended to mean that my position is similar to yours. As for age, I hail from the Eisenhower generation on your side of the line if you’re in the US, and have been dealing with bias and negativity all my life. I’m in a biracial marriage myself and I make the choice joyfully every day to light a single candle rather than curse the darkness. The world can’t be free of negativity if we don’t work at it. Have a great day and God bless you ๐Ÿ™‚

    • Bill  On January 30, 2014 at 10:15 pm

      Deacon Don permit me to revise my comments to “based on my personal experience with white liberals leftist, their compassion toward blacks was rooted in the soft bigotry of low expectations”. I never believed that there was any malice involved because they seemed to truly believe that it wasn’t even fair to expect equal levels of personal responsibility, academic performance or compliance to acceptable standards of social norms. In fact I always believed that their motives were well intentioned; they just wanted to level the playing field as it is often stated, though misguided. So I don’t attribute this to all white liberals on the left, just those whom I have encountered.

  • ediva75  On January 31, 2014 at 6:29 pm

    Joni, Karen Hunter puts it straight to the point and I couldn’t agree any further on this:

    When @Reince starts checking the bigots within his party (Duck Dynasty, Nugent, Trump), his outrage will some have credibility.

    • elogam  On January 31, 2014 at 9:18 pm

      Someone needs to make the case that the parties listed above are bigoted. So far no smoking gun. The tweet from MSNBC, however, is the smoking gun, the bullet, fingerprints and a video of the crime all in one.

  • elogam  On January 31, 2014 at 9:21 pm

    EM, once again you are dead on with your assessment. MSNBC tweeted this because it IS who they re. After the Bashir incident, the Romney grandkid incident and now this, there is little to no doubt that theirs is a mean-spirited and partisan culture. Fortunately their viewership is low, but last I heard 30% of their audience is black. Very sad.

    • ediva75  On February 1, 2014 at 1:11 am

      Interesting though that with all the rhetoric that is spewed by the likes of the Fox News Muppets they are never called on it. My suggestion is to check out multiple sites that address such hypocrisy. Or for a comical spin on the double talk of Fox check out Daily Show. Fox news is very much mean spirited and of a partisan culture just like MSNBC. Both are literally the Bloods & Crips of cable news.

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