I saw this article today regarding the JC Penney’s pricing strategy. This year they eliminated their coupons that brought many early bird shoppers into the store. This year they decided to go to a no copon strategy and it does not seem to be yielding the results they anticipated. It will be interesting to see if they re-think the new strategy. Remember New Coke? You don’t? Point proven.
Is JC Penney’s No Coupon strategy working?
By musesofamom, on May 17, 2012 at 4:55 pm, under Ebony Mom Politics. Tags: black america, Black People, Black women, cbs, CNN, JC Penney, media, moms, Mothers, shoppers, Women, working women. 1 Comment
Both comments and trackbacks are currently closed.