I saw this commercial the other day and said this is horrible. These have to be come of the ugliest characters ever created. Who would want to buy this product after seeing these characters? Obviously somebody liked them it makes one wonder if this was the best the agency had I truly would hate to see the worst.
Tag Archives: marketing
I have heard of the legend of the McRib for years. People who have had one talk about it like it is the Holy Grail. My husband is a fan and when he found out it was making another appearance he was in a word ecstatic. What really makes the McRib so special? It is special because it is not always available. What is it? Some kind of rib fillet on a bun. It has its own cult following. In years past the true believers have petitioned McDonald’s to add this delight to the regular menu, but if they did that it would be just another sandwich. The McRib is more than a sandwich its an icon. So enjoy it because it is only available for a limited time.
A few years ago I was watching a Chris Rock special. He asked the question,”when was the last time doctors found a cure for anything?” He said in the past doctors had found a cure for polio, whooping cough and other diseases, but now there did not seem to be any cures being found. He said they are not finding cures because they have found “profit in pain.” That is so true and lately I have seen more and more ads that exemplify this truth. As the baby boomers age more and more drug companies are trying to pick their pockets. As a viewer of the nightly news I have seen the cures for erectile dysfunction almost every evening, but lately the disease that is getting more airtime is Alzheimer’s disease. The first one was the confused woman wondering through the bowling alley, and then came the anguished daughter and the fragile mom, but last night broke the mold. This one showed a woman looking for her keys and her husband was in the kitchen. She is looking all around asking what did I do with my keys. Her husband opens the refrigerator and finds her keys. He retrieves the keys and shows them to her. He looks at her and she looks at him and they both know she must have early onset Alzheimer’s. What? This is fear run amok. When did losing your keys qualify you for prescription drugs? Couldn’t it be plain ole forgetfulness? No it has got to be something that requires a prescription. There is real profit in the pain. We are being manipulated by the drug companies. Every twitch should not send us to the doctor asking for the latest drug that we have seen on a commercial. It was marketing genius years ago when prescription drug makers started advertising to the masses. They are laughing all the way to the bank, but we have to stop allowing the incredible power of suggestion make us believe that when they say a symptom we have got the illness. We have to remember healthcare is not about healing it is about profit and as Rock said there is “profit in pain.”