JET magazine is proud to announce a new collaboration with VH1 host, Delaina Dixon. Dixon is a panelist on VH1’s new morning program, The Gossip Table and the Editor-in-Chief of the DivaGalsDaily blog. She and her team of celebrity and entertainment writers are serving as regular contributors to JETMag.com, providing the recently revamped site with a regular dose of gossip, red carpet coverage and industry news via “Divalicious Dish.” The arrangement provides a television platform for the JET brand, and likewise, offers a vehicle for VH1 video content aimed at the venerable magazine’s ever-expanding online audience. According to the GfK MRI Spring 2013 Study, 7.6 million African-American adults watch VH1 in an average week – which is 27% of the African-American adult population – and African-American adults are 153% more likely than the average U.S. adult to watch VH1. “In addition to covering news that is relevant to Black America, JETmag.com is proud to be an emerging hub for diverse lifestyle pieces and unique entertainment content from a growing array of contributors,” said JET magazine’s Digital Managing Editor, Kyra Kyles. “We are excited to add DivaGals to our arsenal.” Dixon, in turn, is looking forward to partnering with a brand that she grew up admiring, as the tenacious entertainment journalist explained. “The DivaGals are thrilled to be working with JETMag.com, which has a stellar reputation of presenting quality celebrity entertainment news featuring top black talent,” said Dixon. “JET was the first publication that both my colleagues and I were exposed to in their youth, and The DivaGals are honored to have an association with an iconic brand that is instantly recognized. JETMag.com is the ideal place to build an alliance that speaks to a diverse, intelligent and informed audience.” Dixon is known for getting “the scoop” and having the gumption to call out a celebrity, which is why VH1 said they chose her to serve as one of the hosts on The Gossip Table five mornings a week. The Gossip Table premieres September 30 and will air weekdays at 9:30 a.m. EST from VH1’s Times Square studio, prior to the hour-long program, Big Morning Buzz Live with Carrie Keagan. Readers can regularly find Dixon’s contributions to JETMag.com on Fridays.
JET is the No. 1 African-American newsweekly and has more than seven million readers. The publication was initially billed as “The Weekly Negro News Magazine,” and is noted for its role in chronicling the early days of the American Civil Rights movement from its earliest years — including coverage of the Emmett Till murder, the Montgomery Bus Boycott, and Martin Luther King, Jr. The magazine has been a staple in homes and businesses of Black Americans since 1951, bringing life to its popular catchphrase: “If it isn’t in JET, it didn’t happen.” JET is the beloved bible of African-Americans and ranks No. 4 in reader engagement.