politics from the eyes of an ebony mom

July 1, 2009

July/August Ebony Signals the Beginning of the End

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On newstands today you can find the new Ebony. Instead of being for the month of July it is the July/August edition. This does not bode well for print media. Combining months indicates falling ad revenue and that signals a company in trouble. We recently learned Vibe magazine is shutting down and it  used to be the go to magazine for urban issues. “The print advertising collapse hit Vibe hard, especially as key ad categories like automotive and fashion, which represented the bulk of our top 10 advertisers, have stopped advertising or gone out of business,” said company source. Quincy Jones , one of the creators of the magazine called Time Warner and expressed an interest in buying the company. The fact is as we become more and more digital  magazines that used to grace the coffee table will simply become artifacts.

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